This from “The New France” by Andrew Jefford, talking about how French wine-growers are learning from New World (i.e. South America, North America, Australia): “A spell in South Africa, Chile or Australia is now an essential part of the education of many young French wine-growers. What they tend to learn…are the best lessons of New World winemaking. Rethink every action; do nothing for precedent’s sake alone; understand as much as possible; and practice your vocation with absolute commitment.”
He goes on to say that the lesson they don’t bring back to France is that winemaking “can be a brand-driven industry like any other…and that marketing strategies are more important than scent and flavour in selling wine.”
What would the church look like if we rethought everything we did, and everything we did had a purpose that was in step with our vocation and mission? What would it be like if we did nothing for precedent’s sake, but understood the “scent and flavour” of our liturgy completely? What would Sundays look like?
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